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All You Need To Know About Marketing Your Business On Reddit

Updated on February 15, 2022

The declining organic reach on social media platforms, the growing competition between brands and rapidly changing social media algorithm changes has forced marketers to look for alternative options to promote their business. They either have to run paid social and search campaigns or find platforms where there is less competition.

One platform that is not on the radar of marketers is Reddit. I can bet you might have heard about reddit in the past but have never thought of it as a platform for marketing your business, attracting more customers and building a loyal fanbase. If you are interested in learning more about reddit marketing, you are at the right place.

In this article, you will learn about everything you need to know about reddit marketing.

marketing Your Business On Reddit

How Does Reddit Work?

Reddit labels itself as a "front page of the internet" because of its focus on social news aggregation but it can do much more than that. The communities on the platform can serve as a forum. but the core functionality of the platform is to enable users to share content and allow other users to either upvote or downvote on it depending on whether they like it or dislike it. Posts that receive the most upvotes tend to show up on top of the subreddit it is posted on.

Why Choose Reddit For Marketing?

According to reddit statistics, there are 52 million daily active users and 430 million monthly active users on reddit. Not only that, reddit is also the 20th most visited website in the world with more than 1.68 billion visits. With average season time hovering around a shade under 10 minutes mark and 52% of US users using the platform daily while 30% of users accessing the platform once a week, it offers a lucrative opportunity for marketers.

What are The Challenges of Marketing on Reddit?

Just like with every other social platform, Reddit also has its fair share of challenges that you will have to overcome in order to take full advantage of it. Since, reddit’s primary focus is on being a community focused platform, marketers can get penalized if they try to be too salesly and pushy.

marketing on reddit

For instance, if you try to spam or promote links extensively without delivering much value to the reddit community, your account could be blocked. Every subreddit has its own rules and if you don’t follow the rules, you will be blocked from posting in that community. If you are so adamant on advertising on the platform, reddit has its own advertisement platform that you can take advantage of. You can also use the sponsored post to get your content in front of more people.

How To Create Successful Brand Presence On Reddit?

Here is a step by step process on how you can create a successful brand presence on Reddit.

  • Create a Reddit account and Olwi account(the latter can help you in monitoring the necessary for you topics).
  • Grow your feed(join subreditts).
  • Listen and lurk.
  • Increase participation.
  • Share unique content.
  • Show consistency.

The first step is to create your account. Once you have done that, the next step would be to set up an Olwi account so you can receive notification alerts about brand mentions. Next, join communities related to your industry. Now, upvote content that you love and comment on it. Do your research regarding which type of content is getting the most upvotes and comments.

if you don't know what subreddits to choose, take a look at the Subreddits search page in the Olwi app. Input any keyword and see the related communities.

Once you have established yourself as a brand on reddit, you can start engaging in discussions, answer user questions and start contributing to communities that fall in your niche. For instance, if you are selling dedicated servers, you can respond to questions related to server issues.

Follow it up by periodically sharing unique content. All this will go a long way in increasing your brand awareness and establish your brand as an authority in your industry. Yes, this would not happen overnight but if you do it on a consistent basis, your brand will grow on Reddit.

How To Attract Customers Via Reddit?

Attract Customers Via Reddit

There are many ways you can use reddit to grow your customer base. Some of them are as follows:

Take Advantage of Customer Insights

Reddit is a goldmine for customer insights. Sadly, most businesses don’t take advantage of it. You can learn everything about what sentiments people have not only about your brand but also about your competitors. Additionally, you can also uncover customer preferences related to different products and services. Which products and services they like and which ones they dislike? It can also give you a better idea about your strengths and weaknesses. It also tells you what challenges and problems users are facing and how they are getting over it.

Leverage User Generated Content

You might not have noticed it but Reddit is home to a lot of user generated content such as product photos and testimonials. Reddit users do talk about brands and if they are talking about your brand in a positive way, you can use it as a social proof to boost your brand’s credibility. Conduct a search about your brand and you will know exactly who is talking about your brands and whether they are doing it in a positive or negative way.

Provide Support and Recommendations

Instead of using Reddit as a sales pitch, it is better to adopt it as a platform to deliver support and offer recommendations to your target audience. Create a subreddit to enable users to ask questions about your products and services and troubleshoot their problems. Corsair is the best example in this regard. They are using reddit as an extension to their customer support.

Harness The Power of AMA Event

Conduct any sessions with your community and it will instantly boost your influence. It can not only increase engagement but can also provide solutions to customer queries.

What Types of Content You Should Share on Reddit?

Here are eight different types of content you should share on Reddit.

  • Blogs
  • Videos
  • Text
  • Pictures
  • GIFs
  • AMAs
  • News
  • Ads